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Straycy — Know exactly where every lead comes from
{ lead attribution }

Know exactly where every lead comes from

When every lead matters, guessing isn’t a strategy. Straycy traces every form submission, call, and signup back to the campaign, ad, or link that brought them.

Free 14-day trial. No credit card required.

Recent Leads ✓ Live tracking
Sarah Chen
sarah@meridianlaw.com
google-ads / competitor-keywords
2 min ago
Mark Weber
m.weber@stratconsult.de
linkedin / march-newsletter
18 min ago
Anna Koss
anna@brightbridge.ee
referral / partner-site-xyz
1 hr ago
James Liu
j.liu@edgefinancial.co.uk
google-organic / blog-seo
3 hrs ago
Eva Tamm
eva@nordicarch.fi
meta-ads / retargeting-q2
5 hrs ago

Built for businesses where every lead counts

Your leads cost hundreds, you deserve to know where they come from

In professional services, one lead can be worth 500 to 1,500 EUR. But most businesses still guess which marketing channels actually deliver.

GA4 tells you traffic, not truth

Google Analytics shows sessions and clicks. But when a lead fills out your form, you still don’t know which ad or campaign actually got them there.

📋

Spreadsheets break the moment you scale

Manual UTM tracking works until someone forgets to tag a link, uses a shortener, or visits twice before converting. Then attribution falls apart.

💰

Enterprise tools are overkill

HubSpot, Ruler Analytics, Hyros are powerful but priced for companies with 10x your budget. You need clarity, not a six-figure contract.

Three simple steps to gain the insight you need

01

Install the WordPress plugin

Install Straycy directly from your WordPress admin panel. One click to activate, no code editing required. The plugin handles everything automatically.

Plugins → Add New → Search “Straycy” → Activate
02

Tag your campaigns with UTMs

Add UTM parameters to your ad campaigns and marketing links. Already doing this? Then Straycy works out of the box with zero additional setup.

?utm_source=google&utm_medium=cpc
&utm_campaign=spring-promo
03

Watch leads come in, fully traced

Every form submission, booking, or signup arrives with complete source data. You’ll know exactly which campaign brought each lead.

Sarah Chen
→ google-ads / competitor-keywords
→ Converted via contact form

Everything you need & extras 🍊

Straycy traces every lead back to its source and gives you the tools to act on what you learn.

🔍

First-party tracking

Lightweight tracking captures the full visitor journey: UTMs, referrer, landing page, device. Survives iOS privacy and cookie restrictions.

🎯

Smart UTM enforcement

Traffic without UTMs? Straycy fills gaps intelligently based on referrer and context. LinkedIn visitors get tagged automatically.

📨

Universal form capture

Works with Forminator, Contact Form 7, WPForms, Gravity Forms, Typeform, Calendly, and custom HTML forms. Every lead gets enriched automatically.

📡

Server-side CAPI

Send conversion data directly to Meta and Google from your server. No Stape, no GTM container, no extra cost. Just paste your API keys.

📊

Clean dashboard

See leads by source, campaign, and channel. Filter, sort, export. Find the answer in under 30 seconds.

🔗

Webhooks & CRM sync

Push attribution data to your CRM, Slack, email tool, or Zapier. Leads arrive everywhere with their full source story.

Your data is always yours

🔒

Your data, your control

First-party tracking means visitor data stays on your domain. No third-party cookies. No shared data pools. GDPR-compliant by design.

🛡

Privacy-first architecture

Minimum data needed to attribute a lead. No fingerprinting, no behavioral profiling, no cross-site tracking. Works with consent frameworks.

Built to last

iOS tracking prevention, cookie deprecation, browser privacy updates: Straycy runs on first-party data that survives every privacy shift ahead.

Plays nice with tools you use

Simple pricing for businesses that count every lead

Start free for 14 days. No credit card. Cancel anytime.

Solo
For solo practitioners and freelancers
€9/month
Billed monthly. Annual saves 20%.
Start free trial
  • 1 website
  • Up to 100 leads/month
  • Full attribution dashboard
  • UTM enforcement rules
  • Email support
Agency
For agencies managing multiple clients
€259/month
Billed monthly. Annual saves 20%.
Start free trial
  • 10 client domains
  • Unlimited leads
  • Everything in Full
  • White-label reports
  • Dedicated Slack channel
  • Onboarding call

Common questions

GA4 tells you how much traffic came from each source. Straycy tells you which specific leads came from each source, by name, email, and campaign. GA4 measures sessions. Straycy measures the leads that actually matter to your revenue.
No. Straycy works natively with WordPress. Just install the plugin from your WordPress admin panel, activate it, and you’re up and running. No developer needed, no code to edit. Setup takes about 15 minutes.
Hyros and Ruler are powerful but priced for companies spending 10K+ EUR/month on ads. Straycy gives you the same core attribution clarity at a fraction of the price, without the enterprise complexity you don’t need.
Yes. Straycy uses first-party cookies, which work even when third-party cookies are blocked. We also capture session data via referrer and server-side signals so attribution still works in restricted environments.
Yes. Straycy is GDPR-compliant by design. Your visitor data is yours. We never share, pool, or sell it. Full data export and deletion available anytime.
Yes. No contracts, no annual commitments. Cancel from your dashboard with one click. Your data stays accessible for 30 days after cancellation.

Start tracing

Join the businesses that finally know exactly which marketing actually generates leads.

Start your free trial

Setup takes 15 minutes. Results arrive the same day.