Terms of Service

Version 1.0. Last updated: 28.08.2026

These Terms of Service (“Terms”) govern your access to and use of Straycy, operated by Straycy OÜ (“Company”, “we”, “us”, “our”). By creating an account, accepting these Terms, or using the Service, you agree to them. If you are accepting on behalf of an organisation, you confirm you are authorised to bind it.

1. Definitions

• “Service” means the Straycy website (straycy.com), portal (app.straycy.com), WordPress plugin, and all related tools and APIs.
• “Customer” means the business or organisation that creates an account and subscribes to the Service.
• “End User” means a visitor to the Customer’s website whose data is recorded by the Straycy plugin.
• “Advertising Platform” means a third-party service such as Meta, Google Ads, Reddit or Snapchat to which the Customer configures the Service to send conversion data.

2. Business customers only

The Service is offered to businesses, organisations and professionals acting in the course of their trade. It is not offered to consumers. By accepting these Terms you confirm you are not acting as a consumer.

3. Service description

Straycy consists of a WordPress plugin that records marketing attribution data and conversions on your website, and a web portal for managing your licence, sites and billing. The plugin forwards conversion events to the Advertising Platforms you configure, using their respective APIs.

We may change, improve or discontinue features. If we make a material reduction to a feature you rely on, we will give reasonable notice.

4. Licence to use the plugin

Subject to these Terms and payment of applicable fees, we grant you a non-exclusive, non-transferable, revocable licence to install and use the plugin on the number of websites permitted by your plan, for the duration of your subscription.

You may not sublicense, resell or distribute the plugin; remove or circumvent licensing, attribution or copyright notices; reverse engineer it except to the extent that restriction is unenforceable under applicable law; or use the Service to build a competing product.

4.1 Licence keys

Your licence key identifies your account. Keep it confidential. You are responsible for activity under your key. If you believe it has been disclosed, contact us and we will issue a replacement.

4.2 Site limits

Each plan permits a set number of websites. Local and staging environments do not count toward your limit. Attempting to activate on more sites than your plan permits will result in the additional site being refused.

5. Subscription and billing

5.1 Plans and pricing

The Service is offered in tiered subscription plans as described on our pricing page, or in a written order confirmation. Prices are in EUR and exclude applicable taxes. VAT is added where applicable; for EU business customers with a valid VAT number, the reverse charge mechanism may apply.

5.2 Free trial

New accounts receive a 30-day free trial. No payment details are required. At the end of the trial the licence stops working unless you subscribe. We may change trial terms for future customers; changes do not affect a trial already in progress.

5.3 Billing and renewal

Paid subscriptions are billed monthly or annually in advance. Subscriptions renew automatically for successive terms unless cancelled before the renewal date, or unless your order confirmation states otherwise. We will give at least 30 days’ notice before any price increase takes effect at renewal.

5.4 Failed payment

If payment fails or is not made when due, we may suspend the Service after giving you notice and a reasonable opportunity to pay.

5.5 Cancellation and refunds

You may cancel at any time from the portal or by contacting us. Cancellation takes effect at the end of the current paid term, and fees are not pro-rated for unused time. Except where required by law, fees are non-refundable. We consider refund requests made within the first 14 days of a paid subscription on a case-by-case basis. Contact hi@straycy.com.

6. Your responsibilities

You are responsible for:

• Your website, its content, and your WordPress installation
• Obtaining valid consent from your website visitors where required by applicable law, including GDPR and the ePrivacy Directive, before tracking occurs
• Maintaining a privacy policy and cookie notice that accurately describe the data collected and its transfer to Advertising Platforms
• Your relationships and compliance with the Advertising Platforms you connect, including their terms and policies
• Keeping your account credentials and licence key secure
• Using the Service only on websites you own or are authorised to manage
• Staying within the usage limits of your plan

The Service includes consent-handling settings. Configuring them correctly, and the lawfulness of your tracking, remain your responsibility.

7. Data ownership and processing

7.1 Your data is yours

You retain full ownership of all attribution and conversion data recorded through the plugin. We claim no ownership rights over it, and we do not sell it, share it, or use it to train models or build other products.

7.2 What we actually process

As described in section 3, attribution and lead data is stored on your own server. We process personal data on your behalf only in these circumstances:

• Account data: your name, email, licence key, subscription records, and the URLs of sites you register
• Support requests: anything you choose to send us, including logs, screenshots or exports
• Server-side conversion forwarding: where you enable a feature that routes conversion events through our infrastructure to an Advertising Platform on your behalf

Where we process personal data on your behalf, we act as a processor and you act as the controller. Our Data Processing Agreement forms part of these Terms and governs that processing.

7.3 Advertising Platforms

Advertising Platforms determine their own purposes for the data they receive and act as independent controllers of it. Your relationship with them is governed by their terms, not ours.

7.4 Data portability

You can export your data at any time from the plugin or the portal. On account termination, your data remains available for export for 30 days.

8. Intellectual property

We own the Service, the plugin, the portal, the Straycy name and logo, and all related intellectual property. Your subscription grants a limited licence to use the Service for its intended purpose. It does not include the right to modify, distribute, or create derivative works.

If you give us feedback or suggestions, we may use them without obligation or compensation to you.

9. Confidentiality

Each party will keep the other’s non-public information confidential and use it only to perform these Terms. This does not apply to information that is public through no fault of the recipient, independently developed, or required to be disclosed by law.

10. Availability and support

10.1 Uptime

We aim to keep the Service available but do not guarantee uninterrupted operation. We do not currently offer a service level agreement. We are not liable for downtime caused by maintenance, third-party outages, or circumstances beyond our control.

10.2 Continuity if our portal is unreachable

The plugin is designed to continue recording and sending conversions if our portal is temporarily unavailable. A valid licence remains usable for up to 14 days without a successful licence check.

10.3 Support

Support is provided by email at hi@straycy.com. Response times vary by plan. We do not guarantee specific resolution times.

11. Warranties and disclaimers

We warrant that we will provide the Service with reasonable skill and care. Otherwise, and to the fullest extent permitted by law, the Service is provided “as is” without warranties of any kind, express or implied.

In particular, we do not warrant that:

• Every conversion or attribution event will be recorded or delivered to an Advertising Platform
• The Service will be error-free, secure or uninterrupted
• Data delivered to an Advertising Platform will be accepted, matched or attributed by that platform

Attribution and conversion tracking depend on browser behaviour, ad blockers, consent choices, and third-party platform systems outside our control.

12. Limitation of liability

To the fullest extent permitted by law:

• Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for loss of profit, revenue, advertising spend, business or data.
• Our total aggregate liability arising out of or relating to these Terms is limited to the fees you paid us in the 12 months preceding the event giving rise to the claim.

Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be limited under applicable law.

13. Indemnification

You agree to indemnify and hold harmless Straycy OÜ from any claims, damages or expenses arising from your use of the Service in breach of these Terms, your website content, or your failure to obtain required consent from your website visitors.

14. Term and termination

14.1 By you

You may cancel at any time from the portal or by contacting hi@straycy.com. Cancellation takes effect at the end of your current paid term.

14.2 By us

We may suspend or terminate your account if you materially breach these Terms and do not remedy it within 14 days of notice, if you fail to pay, or immediately if your use poses a security or legal risk.

14.3 Effect of termination

On termination your licence stops working and your access to the portal is revoked. Your data remains available for export for 30 days, after which we may delete it in line with our Data Processing Agreement.

14.4 Survival

Sections that by their nature should survive termination continue in effect. These include fees owed, intellectual property, confidentiality, disclaimers, limitation of liability, and governing law.

15. Changes to these Terms

We may update these Terms. For material changes we will give at least 30 days’ notice by email or through the portal. If you do not accept a material change you may cancel before it takes effect; continued use afterwards constitutes acceptance. Each version is dated, and we keep a record of the version you accepted.

16. Assignment

You may not assign these Terms without our written consent. We may assign them to a successor in connection with a merger, acquisition or sale of assets.

17. Entire agreement

These Terms, the Data Processing Agreement, and any written order confirmation form the entire agreement between us and supersede prior discussions. Where an order confirmation conflicts with these Terms, the order confirmation prevails for that customer.

18. Governing law and disputes

These Terms are governed by the laws of the Republic of Estonia. Disputes arising from these Terms or the Service shall be resolved in the courts of Tallinn, Estonia. Before initiating legal proceedings, both parties agree to attempt resolution through good-faith negotiation.

19. Severability and waiver

If any provision is found unenforceable, the remaining provisions continue in full force. Failure to enforce a provision is not a waiver of it.

20. Contact

For questions about these Terms, contact us at:

Straycy OÜ
Registry code: [REGISTRY CODE]
Email: hi@straycy.com